I helped lead the strategic planning, content development, and cross-functional coordination of Thorwin Properties' corporate website redesign, launched on July 27, 2026.
The project transformed the company's digital presence through audience-focused messaging, improved content architecture, SEO-informed content, and clearer customer journeys. Working with internal stakeholders and an external development partner, I helped bring the website from strategic planning to launch, establishing a foundation for ongoing digital marketing and acquisition initiatives.
Thorwin's corporate website was already an important customer acquisition channel, with historical reporting showing that 22.69% of signed leases referenced the website. However, the existing website presented opportunities to improve navigation, messaging consistency, property discovery, and access to rental information.
The objective was to create a clearer, more customer-centred digital experience that would support property discovery, strengthen the company's brand presence, and provide more effective pathways toward inquiries and applications.
As Digital Marketing Specialist, I coordinated the marketing-side strategy and implementation of the website redesign, working alongside the Marketing Manager, executive leadership, operational teams, and Reach Team, our external development partner.
